Frequently Asked Questions
How do you know what prompts people ask?
We analyze anonymized LLM queries, search-like prompts, industry topics, and conversation patterns to identify exactly how users phrase questions related to your brand, products, or category. This helps us understand where you appear, where you’re missing, and what models “think” about you.
How does media outreach help with GEO?
LLMs overweight trusted, high-authority publications. When respected outlets publish accurate narratives about your brand, models treat those articles as reliable evidence. That boosts your presence in answers, reinforces your authority, and fills gaps your own site can’t always satisfy.
How long does it take to see results?
Most clients see measurable improvements in LLM citations, mentions, and recommendation frequency within 30 to 90 days. Models need time to crawl, ingest, and integrate new sources, but the impact compounds quickly.
Does GEO work for B2B, B2C, or local businesses?
All three. Every business benefits from being recommended in AI answers. The only change is which prompts matter most and which outlets carry the most authority for your space.
How do you measure success?
We track:
model citations
appearance frequency in generated answers
ranking within model comparisons
accuracy of model summaries about your brand
coverage gained from media outlets
growth in prompt categories over time
Will this work if my brand/product is completely new?
Yes. Unlike Google, where discovery depends on ranking on page one, AI engines pull whatever answer feels most relevant and authoritative, no matter how new the brand is. We analyze the real questions your customers ask LLMs, create content engineered for model consumption, and provide agents with a clean markdown source they can parse instantly. This lets emerging brands earn citations in ChatGPT, Perplexity, and Gemini long before they could outpace entrenched competitors on search.
How is this different than SEO?
Google searches rely on short, broad keywords like “best bank.” In ChatGPT or Perplexity, people describe their full situation and the LLM shapes its answer using the context it already has. If a new YC founder asks for the best bank, Google might still show Chase. ChatGPT may surface Rho or other startup-focused options. Our job is to make sure your brand is the one these models recognize, trust, and include in those context-aware recommendations.
What is generative engine optimization (GEO)?
Generative engine optimization is optimizing for the new age of search. Customers are no longer typing short and long-form keyword combinations, they’re asking complex questions with personal context and look for solutions specific to them. PromptWinner lets your product/company be the solution they find.